Store S is newly opened and hoping to grow. They want to start selling quickly and ticketing events. They are hoping to average approximately $100,000 in sales per month over the next year split as $50,000 in store sales, $40,000 in online sales, and $10,000 in marketplace sales. As a new business with no existing provider, Store S evaluated CardCloud against two large international software providers: Crystal Commerce and BinderPOS. For their store, CardCloud cost $1,666 or 34% less than BinderPOS and $1,917 or 37% less than Crystal Commerce per month. Such a dramatic cost savings combined with personalized service made CardCloud the easy choice.
CardCloud charges $199 for our Marketplace plan or $399 for a Custom Site plan as well as a 2% commission on online sales. CardCloud provides its own marketplace selling at the same fee as any other online transaction: 2%. Store S is a new business and speed of implementation combined with lost costs are key so a Marketplace plan is right for now, and they can always upgrade to a Custom Site plan in the future. CardCloud’s payment processor is interchange plus based, meaning our average processing fee is 2% and you can bring your own processor for in store transactions. All in, including payment processing a CardCloud implementation would cost: $3,199 / month broken down as $199 for a Marketplace plan and the variable fees as follows:
| Sales Channel |
Monthly Sales |
Commission |
Payment Processing |
Total |
| In Store |
$50,000 |
0% |
2% |
$1,000 |
| Online |
$40,000 |
2% |
2% |
$1,600 |
| Marketplace |
$10,000 |
2% |
2% |
$400 |
| Subtotal |
$3,000 |
| Monthly Fee |
$199 |
| CardCloud Total |
$3,199 |
BinderPOS has two tiers: Basic ($100 USD / $141 CAD / month) and Pro ($150 USD / $212 CAD / month). Both charge a 2% commission on online sales and a total of 11.75% commission on marketplace sales. BinderPOS uses Shopify for its backend and that price needs to be accounted for in any BinderPOS implementation. For Store S and their volume of business, a Shopify Basic plan should be sufficient for the early days of the business. A Shopify Basic plan is $49 / month and Shopify Payments charges a rate of 2.8% on online credit card processing and 2.6% on in person transactions at the time of the evaluation. No direct commission is charged on in store sales, but using a payment processor other than Shopify Payments will incur an additional charge of 0.4 - 2 % making Shopify Payments the only practical implementation. All in, including payment processing a BinderPOS Pro implementation would cost: $4,865 / month broken down as $49 for Shopify Advance, $141 for BinderPOS Basic, and the variable fees as follows:
| Sales Channel |
Monthly Sales |
Commission |
Payment Processing |
Total |
| In Store |
$50,000 |
0% |
2.6% |
$1,300 |
| Online |
$40,000 |
2% |
2.8% |
$1,920 |
| Marketplace |
$10,000 |
11.75% |
2.8% |
$1,455 |
| Subtotal |
$4,675 |
| Monthly Fee |
$199 |
| Competitor Total |
$4,865 |
Crystal Commerce charges $100 USD / $141 CAD / month as well as a 2.5% commission on online sales and a total of 11.75% on marketplace sales. Their payment processor charges a 2.8% fee. Crystal commerce hosts its own backend and does not have an additional partner fee for hosting. All in, including payment processing a Crystal Commerce implementation would cost: $5,116 / month broken down as $141 for Crystal Commerce and the variable fees as follows:
| Sales Channel |
Monthly Sales |
Commission |
Payment Processing |
Total |
| In Store |
$50,000 |
0% |
2.8% |
$1,400 |
| Online |
$40,000 |
2.5% |
2.8% |
$2,120 |
| Marketplace |
$10,000 |
11.75% |
2.8% |
$1,455 |
| Subtotal |
$4,975 |
| Monthly Fee |
$141 |
| Competitor Total |
$5,116 |
Next Case Study: Established Store
